S2 Yachts hires new marketing manager

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S2 Yachts announced that Whitney Vishey joined the yacht builder’s sales and marketing department as marketing manager.

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The company said she will collaborate with the department and assist with brand development for the Tiara and Pursuit luxury boat brands.

“We are excited that Whitney has joined our team to help continue to grow both the Tiara and Pursuit brands,” marketing director David Glenn said in a statement. “It’s an exciting time for both brands as they continue steady growth and introduce multiple new product models.”

Vishey has worked in Chicago for six years, marketing for the professional services industry. She has experience in event planning, website development, advertising and public relations. She has a bachelor’s degree in business management from Hope College.

“We currently are experiencing tremendous growth in several market segments of our business and Whitney’s skill set will be a great benefit to our branding efforts for both brands. Our premier dealer organizations and media relationships depend on consistent authentic marketing content that will be complimented by the addition of Whitney to our department,” said George Hetzel, the company’s vice president of sales and marketing.

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