Sail America, a U.S. industry trade organization committed to growing the sailing market, announced that its 2012 Sailing Industry Conference will take place June 26-27 at the Newport Harbor Hotel in Newport, R.I.
The theme of this year’s conference is “From Survive — to Thrive.” Designed to help sailing businesses adapt and profit in the new economy, the event features one and a half days of seminars, workshops and networking opportunities.
Participants will engage in brainstorming sessions to grow the sailing market, learn how to create an integrated marketing campaign, get proven tools and practical expertise on how to remodel businesses for success and get firsthand updates on the 2012 Olympics and America’s Cup.
Additional events will include an industry regatta and welcome reception prior to the conference on June 25, a conference dinner on June 26, and a chance to watch the America’s Cup World Series Race from a VIP viewing area after the conference on June 27.
“We are proud to announce our 2012 conference and invite our sailing colleagues to come together for the industry’s event of the year,” Sail America executive director Jonathan Banks said in a statement.
“We are putting together an outstanding lineup of speakers and plan to incorporate meaningful topics into the conference workshops, including the latest consumer demographics, tutorials on how to do more with less and best ideas and success stories from the sailing industry,” he added. “It is great opportunity for sailing industry professionals and businesses to network and learn from each other.”