Sail America hires consulting group in new capacity

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Sail America announced the selection of Lighthouse Consulting Group as its new full-service association management company.

Lighthouse has been working with Sail America on a project basis since early this year, including the recent production of the Sailing Industry Conference, but it now moves into a daily association management capacity.

“We are excited to partner with the Lighthouse team in this critical and expanded role,” Sail America president Josh Adams said in a statement. “We believe Lighthouse is uniquely qualified to help us meet today’s challenges and achieve our vision to expand member services and deliver future growth for the sailing industry.”

Lighthouse will assume responsibility for the management of Sail America, delivering all of the services, operations and programs that Sail America provides to members and partners.

“Association management provides expanded capacity almost instantly by providing a team made of seasoned experts in all aspects of association management,” Lighthouse president Mark Amaral said in a statement.

“I’ve had the benefit of working closely with the Lighthouse team over the past six months and am confident in its ability to manage Sail America and fulfill the board of directors’ vision,” Sail America executive director Jonathan Banks, who leaves his post at the end of August after a six-year stint, said in a statement. Banks is assisting with the management transition.

Formed in 2001, Lighthouse Consulting Group was formed to serve the marine industry in the United States and abroad. Besides its recent work for Sail America, it brings extensive association experience in working with boatyards, marinas, environmental education organizations, superyachts and public access. Lighthouse also provides event management and strategic facilitation services.

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