Harley-Davidson Motor Co. senior vice president Sean Cummings was named keynote speaker for the Sail America Industry Conference.
The May 31-June 2 conference will be held at the Milwaukee Marriott. Cummings will speak on June 1.
Cummings, the company’s senior vice president of global demand, will discuss the power of the brand and its long-term strategy to build the next generation of Harley-Davidson riders.
Organizers said the topic should interest members of the sailing industry, who are seeking to engage new consumers while working on brand evolution to reach them.
The three-day event will focus on best business practices and unique strategies for building business. It will feature a pre-conference regatta at the Milwaukee Community Sailing Center, seminars, workshops and networking events.
The conference seeks to bring industry leaders together to identify, address and resolve some of the many daily challenges in running businesses.
In his role at Harley-Davidson, Cummings leads U.S. and international region teams, and the company’s global demand functions — principally sales, marketing, service, commercial operations and product planning. He is also part of the company’s leadership team.
Cummings joined Harley-Davidson in 2014 with more than 30 years of international business experience in the power sports and recreational products manufacturing industry.
He spent 12 years at Brunswick Corp., parent company of Mercury Marine, where he went from managing director of Mercury Canada to vice president of marketing for Mercury outboards, before transitioning to president of Brunswick billiards.
He has lived and worked in eight countries. In addition to his significant international experience in Latin America, Europe and the Middle East, Cummings has extensive experience in marketing and distribution management.