Skip to main content

Sail American Industry Conference names keynote speaker

Harley-Davidson Motor Co. senior vice president Sean Cummings was named keynote speaker for the Sail America Industry Conference.

Harley-Davidson Motor Co. senior vice president Sean Cummings was named keynote speaker for the Sail America Industry Conference.

The May 31-June 2 conference will be held at the Milwaukee Marriott. Cummings will speak on June 1.

Cummings, the company’s senior vice president of global demand, will discuss the power of the brand and its long-term strategy to build the next generation of Harley-Davidson riders.

Organizers said the topic should interest members of the sailing industry, who are seeking to engage new consumers while working on brand evolution to reach them.

The three-day event will focus on best business practices and unique strategies for building business. It will feature a pre-conference regatta at the Milwaukee Community Sailing Center, seminars, workshops and networking events.

The conference seeks to bring industry leaders together to identify, address and resolve some of the many daily challenges in running businesses.

In his role at Harley-Davidson, Cummings leads U.S. and international region teams, and the company’s global demand functions — principally sales, marketing, service, commercial operations and product planning. He is also part of the company’s leadership team.

Cummings joined Harley-Davidson in 2014 with more than 30 years of international business experience in the power sports and recreational products manufacturing industry.

He spent 12 years at Brunswick Corp., parent company of Mercury Marine, where he went from managing director of Mercury Canada to vice president of marketing for Mercury outboards, before transitioning to president of Brunswick billiards.

He has lived and worked in eight countries. In addition to his significant international experience in Latin America, Europe and the Middle East, Cummings has extensive experience in marketing and distribution management.

Related

1_IBEXAWARDS

Deadline Set for IBEX Innovation Awards

Organizers said entries for this year’s program must be completed by Aug. 16.

1_OCEANCRAFT

Ocean Craft Marine Announces New Sales Agent

The company said Capt. Andy Langesfeld will serve as Southeast sales agent and brand ambassador for its amphibious RIBs.

1_WEBASTORESULTS

Webasto Posts Losses in FY 2021, Q1 of 2022

Although overall sales are growing, the company said strategic investments and lower China revenue resulted in persistent losses.

1_YAMAHAZLOTNICK

Yamaha Names Marketing Manager for WaterCraft

The company said Leslie Zlotnick will oversee advertising, public relations, digital marketing and events.

norm

Who Is Watching Us Fish?

NOAA has started electronic tracking of charter boats in the Gulf of Mexico. Could recreational anglers be next?

1_COX

Cox Expands Partnership with Gulf Yachts

The diesel outboard manufacturer said the agreement adds Bahrain and the UAE to Gulf’s territories in Qatar, Oman, Kuwait and Lebanon.

1_EVOY

Evoy Announces New Round of Capital

The Norwegian electric inboard and outboard manufacturer said it will use the funds to further develop its propulsion systems.

1_NEWPORTPRODUCTS

Newport Show Accepting Applications for Product Awards

The Newport for New Products program recognizes new boats, gear and more based on design, innovation and value to the consumer.