Dean Brenner, president of The Latimer Group, will make a return to the 2012 Sailing Industry Conference.
Based on feedback from the 2010 conference, organizers have added an interactive workshop to this year’s program designed to give all attendees the opportunity to discuss issues relating to the growth of the sailing market.
Modeled after the successful Grow Boating “Growth Summit” and integral to the industry conference’s From Survive to Thrive theme, the hands-on Grow Sailing Workshops will focus on identifying ways to grow the sailing market and define sailing’s contribution to the boating industry’s overall growth initiative.
Workshop discussions will focus on topics such as attracting and retaining youth sailors, the role of boating education, the need for diversity in sailing, how to market sailing and overcoming the perceptions about the affordability of sailing. Conclusions and recommendations from each of the workshops will be presented during the conference.
At the industry dinner on June 26, Brenner will provide an update on the U.S. Olympic Sailing program, and on June 27 he will present a general session titled “Reinventing Your Organization: How to Change Culture”.
As a recognized expert in team and leadership communication, Brenner will discuss the importance of positive corporate culture, ways to lead your organizational change to renew the way your organization is perceived by the marketplace and by your own employees will be presented and discussed.