A new design and an improved navigation setup are key features of the new website that Sail magazine launched this week in an effort to continue expanding a digital audience that has expanded by more than 30 percent in the last year.
Sail publisher Bob Bauer said the site incorporates a new design and is responsive on any platform.
“With over 80,000 pages of content and more than 200 videos, the Sail website now delivers a world-class multi-platform user experience that has allowed us to make better use of images and video that convey the beauty and drama of sailing,” Bauer said in a statement.
“With over 50 percent of Web traffic happening on mobile devices, having a purpose-built mobile site is critical,” he said. “This new site will also increase opportunities for our marketing partners to engage with our audience, including custom-made video programs, native content and brand channels.”
“These efforts will only continue to increase our digital audience, whose visits have grown by 32 percent in the last twelve months,” Sail editor-in-chief Peter Nielsen said.
Soundings Trade Only and Sail are part of the Active Interest Media Marine Group.