Active Interest Media appointed industry veteran Bob Bauer to the position of publisher of its Sail, Multihull Sailor, Sail New Boat and Gear Review titles.
Bauer was previously the Northeast sales representative for the AIM Marine Group publications Power & Motoryacht and Soundings.
AIM also owns Soundings Trade Only.
Bauer brings decades of marine industry and publishing experience to his new position. He spent much of his career at Yachting, Cruising World and Sailing World magazines, including roles as publisher and advertising director.
“Having worked with Bob in the past and competed against him more recently I can say there is no one more competitive, while maintaining his integrity,” AIM Marine Group publisher Gary DeSanctis said. “His passion for sailing is only matched by his passion for winning.”
Bauer grew up in Larchmont, N.Y., where his family cruised and raced sailboats on Long Island Sound out of the Larchmont Yacht Club. He has competed in many regattas and races, including the Newport Bermuda Race, Annapolis to Newport Race and Key West Race Week. He has been a member of the New York Yacht Club since 1983 and the Storm Trysail Club since 2008.
“I am very excited to lead the team at Sail and Multihull Sailor,” said Bauer. “After many years working on the power side of the marine industry, it is nice to come back to my sailing roots.”
Sail reaches active sailors with its monthly magazine, annual buyer’s guide and digital media. The magazine fuels the reader’s passion for sailing with substantive editorial content produced by sailing experts. Sail reflects the way active, committed sailors spend their time on the water, with stories on coastal cruising, the technical aspects of sailing, new-boat coverage, chartering, boat upgrades, gear and more. Sail's editors are experienced sailors who bring authority and knowledge to the pages of the magazine. Our experts offer practical advice on choosing, running and maintaining sailboats, gear and equipment. Sail serves as an essential companion to any sailor striving to expand his or her sailing experience.
About Active Interest Media
Based in El Segundo, Calif., Active Interest Media Inc. is a leading publisher of enthusiast magazines, consumer shows, books and Internet sites. AIM was formed by Wind Point Partners, a private equity investment firm based in Chicago, in partnership with CEO Efrem “Skip” Zimbalist III in October 2003. AIM produces and markets conferences, DVDs and books, and produces log-and-timber home shows and seminars. The company also produces the Fort Lauderdale International Boat Show, the largest boat show in the world.