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SailTime adds new Florida franchise

Boat membership company SailTime Group LLC said Stanton Murray is the new owner of its Tampa Bay franchise.

Boat membership company SailTime Group LLC said Stanton Murray is the new owner of its Tampa Bay franchise.

SailTime said Murray has more than 30 years of experience in the marine industry. He is the president of Murray Yacht Sales Inc., which specializes in new and used powerboats and sailboats from 30 to 60 feet.

SailTime said his company is the largest dealer of Beneteau sailboats in the Southeast market. Murray also has operated an American Sailing Association sailing school since 1983.

“SailTime has had a strong presence in the Tampa Bay boating market for 12 years, and I’m looking forward to leading this local franchise,” Murray said in a statement. “I believe my extensive background with charter and sailing schools will be a great resource to people in the Tampa-St. Pete area who have an interest in sailing and would like to become a part of the SailTime membership program.”

Murray’s franchise in Tampa Bay becomes the fourth Beneteau dealership to integrate SailTime into its product line in the past year, joining Marina Del Ray, Houston and Australia.

Earlier this year, SailTime and Beneteau announced a partnership to offer Beneteau brand sailboats in conjunction with other brands at SailTime’s North American base locations. As part of the agreement, new Beneteau yachts will be available for SailTime’s fractional membership program for use in the fleet of SailTime bases in North America.

“Having Beneteau dealers able to offer the SailTime fractional membership program is an opportunity for both companies,” SailTime president Todd Hess said. “Not only can the dealers now offer a pre-purchase option to sail a Beneteau before they purchase one, they can also sell additional boats into fleet for the SailTime owner program. This is a win-win team effort for SailTime and Beneteau in providing both organizations and respective affiliates another path for growth.”

SailTime uses an online calendar system for the shared use of vessels.

The SailTime membership program began as a way to get more sailors out on the water and to offer an alternative to boat ownership. For every boat in the fleet, there are six to eight members sharing a vessel. Many members are relatively new to sailing and have chosen SailTime to acquire experience.

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