SailTime Group signs deal with Boatbound

The partnership is part of an effort to grow sailing and make it more affordable.
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The partnership is part of an effort to grow sailing and make it more affordable.

SailTime Group is partnering with peer-to-peer boat rental company Boatbound, which will expand its Captain Charters offerings and American Sailing Association sailing lessons in certain markets nationwide.

The partnership, part of an effort to grow sailing and make it more affordable, means boats can now be chartered by the day with Coast Guard-certified captains, allowing new boaters to experience sailing without the requirement that they have prior experience.

Both companies say they share the philosophy that exposing more first-time boaters to the benefits of sailing through these gateway experiences will translate to lifelong boaters.

For SailTime franchise owners, partnering with Boatbound is a way to leverage the benefits of the sharing economy to better utilize unsold available memberships for Boatbound members to book.

It also enables franchise owners to list available fraction dates until they are sold. The Boatbound community also will now have access to a greater selection of captained sailboats.

“Partnering with Boatbound is a natural fit for SailTime,” SailTime CEO Todd Hess said in a statement. “The Boatbound platform is an excellent channel for expanding our ASA Sailing School and Captained Charter product lines. We feel the customer profile of the clients we acquire through Boatbound will also be very receptive to our fractional membership offering.”

SailTime will begin listing half-day and full-day captained charters with Boatbound in the San Francisco, Miami, Tampa Bay, Annapolis and Houston markets, starting in January.

With the partnership, Boatbound also will promote SailTime’s network of more than 20 ASA Sailing Schools to its more than 20,000 subscribers as the school of choice for boating education needs.

“We believe strongly in the importance of providing boaters of every experience level with the best educational and safety resources available, and that is why we are proud to bring SailTime’s ASA Sailing Schools to the Boatbound community,” Boatbound Founder Aaron Hall said. “As we continue to pursue our common goal of making boating more affordable and accessible to the masses, safety is and will always continue to be at the forefront.”

SailTime uses an online calendar system for shared usage of vessels. The SailTime membership program began as a way to get more sailors out on the water and to offer an alternative to boat ownership.

For every boat in the fleet, there are six to eight members sharing one vessel.

Boatbound is the second P2P boat rental company to announce a partnership this week. On Tuesday, Cruzin and Boatsetter said they were merging.


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