Saxon will present at yacht broker seminar

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Marine industry consultant Bob Saxon will offer a presentation Aug. 13 on "Re-Tooling the Machinery," during the Florida Yacht Brokers Association's Educational Charter Seminar in Oakland Park, Fla.

Saxon's interactive session for yachting professionals will explore essentials for competing and succeeding in the current and future charter market. He'll examine sales strategies and the readiness of the broker segment as the yachting industry rebounds.

"We'll take the kind of hard look at the state of the charter business that will help brokers manage in the current economy. Then, we'll review the fundamental basics required to be a success in charter sales, including preparedness, knowledge of the market and other core aptitudes necessary to closing the deal," Saxon said in a statement.

Rounding out a full day of presentations, topics include:

  • Port Louis Marina, Grenada: The Spice of the Caribbean.
  • A luxury marketing panel discussing "How Well Do You Know the High End Market?"; "The World is Listening: What Do You Want to Say?"; "Social Marketing: What it Can Do for Business?"; and "Web Site, Print Media, Branding."
  • Electronic Signatures.
  • Back to the Basics: Focus on Customer Service to Make Your Business a Success.

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