Schmitt & Ongaro Marine Products has brought aboard Watson “Roby” Holland as vice president of sales and marketing.
The Pennsylvania-based company manufacturers steering wheels, horns, wipers and other components for recreational and commercial vessels.
“Roby has a proven track record of developing strategies to refocus a company's sales and marketing efforts," Tim Schmitt, president, said in a statement. “Combined with his leadership skills, his marine industry insight will be invaluable as we implement our growth tactics."
Holland was global VP of sales and marketing for Ritchie Navigation and owner of Morse Diving International. He has an MBA from Curry College and a certificate in dynamic work design from the MIT Sloan School of Management.
He will create and implement a comprehensive marketing strategy for social media engagement, building brand awareness and expanding the company's customer base.