Skip to main content

Sea Tow and Gurney’s Resorts Form Partnership

Gurney's Star Island 2

Luxury resort and marina operator Gurney’s Resorts and Sea Tow are partnering to offer members incentives this summer.

The mutually beneficial relationship between the two brands seeks to offer more value to guests and members, as well as incentivize recreational boating and support the industry this season.

Sea Tow members will receive a 10 percent discount on transient dockage at Gurney’s Star Island Resort & Marina in Montauk, N.Y. — home to the largest marina in the Hamptons — and Gurney’s Newport Resort & Marina in Newport, R.I.

Gurney's Star Island 3

Members also receive 10 percent off of food and beverage at the Gurney’s property. A Sea Tow membership must be presented to receive the discounts.

“Collaborating with a luxury resort like Gurney’s is certainly unique to our industry,” said Sea Tow CEO Joseph Frohnhoefer III in a statement. “At Sea Tow, we always want to provide added value to our membership. Aligning with Gurney’s does just that. We will look to align with more like-minded brands outside of the boating industry moving forward.”

In a recent Sea Tow survey, almost half of respondents said the pandemic had caused them to change non-boating plans, but 60 percent said their boating-based vacation plans hadn’t changed at all.

“Our survey told us something we’re already seeing in our job reports, that boaters are still going to boat. The survey reinforced, however, that boaters are going to boat closer to home this summer, because of the pandemic,” said Jennifer Waters, director of marketing at Sea Tow. “We wanted to partner with a brand that values premium-level service as much as we do while at the same time offering our members travel options. 93 percent of Sea Tow members consider boating to be a good social distancing activity and 30 percent are now planning or considering a vacation on/by boat this summer. What better time to announce this collaboration?”

Related

AMI-Awards

AMI Announces Certified Members

The association recognized new certified marina manager and certified operators during the opening day keynote at its annual conference and expo.

1_TOPSIDE

TopSide Acquires April Plaza Marina

The marina is the second largest and longest operating marina on Lake Conroe in Montgomery, Tex.

1_POLARIS

Polaris Reports Record FY22, Q4 Sales

The company reported a 15% increase in annual sales and 21% sales growth in the fourth quarter.

1_DOCKMATE

Dockmate Appoints Sales Manager

Bill Karmis comes to the company after more than a decade working in the marine controls industry and with a lifetime of boating experience.

AMI-PRE-CONFERENCE

AMI Hosts Pre-Conference Sessions

The sessions on leadership and marina management, and a tour of a nearby marina and boatyard operation, precede today’s official kickoff of the group’s annual conference.

1_DEALER.OUTLOOK

Boating’s Greatest Thingamabob

The Seattle Boat Show kicks off next week with nearly 300 exhibitors, 800 new boats and the construction of a 100-foot Rube Goldberg boat machine.

1_YEARGIN copy

Business for Good

Companies have a unique platform to make people’s lives better through products and services, how we treat employees and the kind of advocate we are for our industry.

1_PULSE.PING.2

Are You Improving the Service Experience?

This month’s Pulse Report survey asks dealers about tactics being employed to improve the service department, along with other questions about retail conditions. Take the survey here.

1_OFF.THE.HOOK.JPG

Off the Hook Yacht Sales Acquires Two Marinas

The company announced that it purchased facilities in Hampstead, N.C., and Georgetown, Md.