Luxury resort and marina operator Gurney’s Resorts and Sea Tow are partnering to offer members incentives this summer.
The mutually beneficial relationship between the two brands seeks to offer more value to guests and members, as well as incentivize recreational boating and support the industry this season.
Sea Tow members will receive a 10 percent discount on transient dockage at Gurney’s Star Island Resort & Marina in Montauk, N.Y. — home to the largest marina in the Hamptons — and Gurney’s Newport Resort & Marina in Newport, R.I.
Members also receive 10 percent off of food and beverage at the Gurney’s property. A Sea Tow membership must be presented to receive the discounts.
“Collaborating with a luxury resort like Gurney’s is certainly unique to our industry,” said Sea Tow CEO Joseph Frohnhoefer III in a statement. “At Sea Tow, we always want to provide added value to our membership. Aligning with Gurney’s does just that. We will look to align with more like-minded brands outside of the boating industry moving forward.”
In a recent Sea Tow survey, almost half of respondents said the pandemic had caused them to change non-boating plans, but 60 percent said their boating-based vacation plans hadn’t changed at all.
“Our survey told us something we’re already seeing in our job reports, that boaters are still going to boat. The survey reinforced, however, that boaters are going to boat closer to home this summer, because of the pandemic,” said Jennifer Waters, director of marketing at Sea Tow. “We wanted to partner with a brand that values premium-level service as much as we do while at the same time offering our members travel options. 93 percent of Sea Tow members consider boating to be a good social distancing activity and 30 percent are now planning or considering a vacation on/by boat this summer. What better time to announce this collaboration?”