Skip to main content

Sea Tow Foundation launches life jacket campaign

The nonprofit Sea Tow Foundation is using social media to launch a safety campaign.

The nonprofit Sea Tow Foundation is using social media to launch a safety campaign.

The Sea Tow Foundation, a nonprofit that promotes safe boating practices, announced the launch of its newest social media campaign, “Vest Friends.”

Vest Friends are two or more people wearing life jackets who share a photo or video of themselves on social media to promote PFD wear. The program aims to spread awareness about the importance of wearing PFDs by sharing photos using the hashtag #VestFriends.

“We’re always looking for fun, creative ways to engage with young boaters,” said Sea Tow Foundation executive director Gail R. Kulp in a statement. “By encouraging boaters to share photos of themselves and their friends wearing their life jackets, we hope to get more people used to always wearing one.”

The campaign supplements the Sea Tow Foundation’s Life Jacket Loaner Program, through which boaters can borrow life jackets for free. Those who borrow PFDs at loaner stations are encouraged to take a photo with their Vest Friend to share on Facebook and Instagram.

“Our main goal is to ensure all boaters have a fun and safe day on the water each and every time they leave the dock,” Kulp said. “Ensuring each passenger has access to a properly fitting life jacket is one of the keys to that. By showing off their Vest Friends, boaters everywhere can help demonstrate how having fun and being safe can be two sides to the same coin.”



PR Firm Celebrates 60th Anniversary

Martin Flory Group has served the RV and marine industry segments since 1962.

Screen Shot 2022-09-26 at 9.29.49 AM

Mack Boring Turns 100

The New Jersey-based engine and components supplier, started in 1922 by Edward “Mack” McGovern, today is still a family-run business.


IBEX Canceled

Tropical Storm Ian is expected to strengthen into a hurricane and impact Florida’s west coast sometime Wednesday.


Clearing the Deck

Bombardier Recreational Products unveiled the Rotax outboard with Stealth Technology in August


Shoring Up Your Defenses

Marine businesses are just as open to cyberattacks as all kinds of other businesses in nearly every industry


Hinckley Unveils SilentJet

Hinckley Yachts teamed up with Wisconsin-based transmission-maker Twin Disc to create a hybrid electric system called SilentJet that can switch automatically from diesel to electric power, depending on how much throttle you use.


Finding the Next Buyers

Discover Boating commissioned a research study to fine-tune targeting efforts in marketing.