Sea Tow signs deal with BiT Marine

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Sea Tow said it has partnered with BiT Marine, a provider of dealer management system software to boat dealers.

New- and used-boat dealers that use BiT’s online dealer management system will have the option of clicking a button to automatically enroll a boat buyer in Sea Tow’s Sea Care program.

Enrollment will provide anyone buying a new boat with a free 95-day Sea Tow trial membership, or with a 60-day Sea Tow trial membership for customers buying used boats. The service applies to boats of all brands up to 65 feet.

“It’s common for dealers to offer Sea Tow membership via the Sea Care program to boat buyers, but the process was not as streamlined as we would have liked,” Kristen Frohnhoefer, president of Sea Tow Services International, said in a statement. “This partnership makes it easier for both the dealers and the buyers, but it also gives them greater confidence in enjoying their investment, knowing that help is only a phone call away, if needed.”

Under the previous system, a person purchasing a boat would have to manually fill out a separate form to sign up for Sea Tow’s Sea Care program. BiT Marine has integrated the forms into the dealer’s overall purchasing software, allowing the new owner’s information to be auto-populated.

Ed MacFawn, president and CEO of BiT Dealership Software, met with Frohnhoefer last year and has since looked forward to the prospect of doing business with Sea Tow.

“This collaboration is very consistent with BiT’s mission of helping boat dealers succeed,” MacFawn said. “By providing dealers with an easy way to offer all their new- and used-boat buyers a free trial of Sea Tow’s membership and service, dealers using BiT’s cloud DMS and their customers both win.”