SeaSense campaign continues with second ad

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Unified Marine will introduce the second advertisement today in its SeaSense "New Idea" advertising and marketing campaign in select recreational marine trade and consumer boating media.

Following on the heels of its April ad, which announced the start of the campaign, the second ad offers additional hints about a major product announcement coming from Unified Marine/SeaSense on June 1.

The ad again invites people to visit http://www.seasense.com/newidea, where they can sign up for the new SeaSense newsletter, which will break the "New Idea" campaign product announcement.

The campaign already has generated increased traffic to the SeaSense website, where scores of people have signed up for the newsletter, the company said.

"We're finding that the 'New Idea' marketing campaign has generated a lot of anticipation among our dealer, distributor and end-user boating customers, as well as the boating media," Unified Marine founder and CEO David Nirenberg said in a statement. "In just about a month we will make the 'New Idea' announcement and demonstrate once again how SeaSense is transforming boating by reducing hassles and improving boaters' overall on-the-water experience."

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