SeaSense campaign continues with second ad

Author:
Updated:
Original:

Unified Marine will introduce the second advertisement today in its SeaSense "New Idea" advertising and marketing campaign in select recreational marine trade and consumer boating media.

Following on the heels of its April ad, which announced the start of the campaign, the second ad offers additional hints about a major product announcement coming from Unified Marine/SeaSense on June 1.

The ad again invites people to visit http://www.seasense.com/newidea, where they can sign up for the new SeaSense newsletter, which will break the "New Idea" campaign product announcement.

The campaign already has generated increased traffic to the SeaSense website, where scores of people have signed up for the newsletter, the company said.

"We're finding that the 'New Idea' marketing campaign has generated a lot of anticipation among our dealer, distributor and end-user boating customers, as well as the boating media," Unified Marine founder and CEO David Nirenberg said in a statement. "In just about a month we will make the 'New Idea' announcement and demonstrate once again how SeaSense is transforming boating by reducing hassles and improving boaters' overall on-the-water experience."

Related

Two Boosts for Boating and Fishing

MBIA’s Metro Boat show show draws a crowd, and the U.S. Fish and Wildlife Service expands boating and fishing opportunities.

Norwalk Boat Show Opens Today

The NMMA show runs through Sunday at Norwalk Cove Marina in Norwalk, Conn.

Raritan Expands Team

Patrick McNeel joins the New Jersey-based manufacturer as a marine equipment product developer.

Industry Mourns Walter “Bing” Burns O’Meara

The longtime publisher of Lakeland Boating magazine has died at 81.

NMMA Announces Hall of Fame Inductees

Regulator Marine’s Joan Maxwell and Bill Watters of Syntec Industries will be honored at IBEX.

Brunswick Acquires SemahTronix

The supplier of wiring harnesses and other electrical assemblies will be part of Brunswick’s growing Advanced Systems Group.

Mercury, Navico Join Electric Race Series

The Brunswick Corp. subsidiaries will provide an e-powertrain and electronics for the new E1 Series, which will feature electric hydrofoil boats.

Rollick and Lightspeed Team Up on Dealer Support

The partnership will give LightspeedEVO dealers access to Rollick’s consumer analytics.