SeaSense campaign continues with second ad

Author:
Updated:
Original:

Unified Marine will introduce the second advertisement today in its SeaSense "New Idea" advertising and marketing campaign in select recreational marine trade and consumer boating media.

Following on the heels of its April ad, which announced the start of the campaign, the second ad offers additional hints about a major product announcement coming from Unified Marine/SeaSense on June 1.

The ad again invites people to visit http://www.seasense.com/newidea, where they can sign up for the new SeaSense newsletter, which will break the "New Idea" campaign product announcement.

The campaign already has generated increased traffic to the SeaSense website, where scores of people have signed up for the newsletter, the company said.

"We're finding that the 'New Idea' marketing campaign has generated a lot of anticipation among our dealer, distributor and end-user boating customers, as well as the boating media," Unified Marine founder and CEO David Nirenberg said in a statement. "In just about a month we will make the 'New Idea' announcement and demonstrate once again how SeaSense is transforming boating by reducing hassles and improving boaters' overall on-the-water experience."

Related

A Win for Gulf Reef Fish

The newly authorized DESCEND Act requires anglers to use descending gear when releasing catches in federal Gulf of Mexico waters.

Coast Guard Foundation Names Chairman

Thomas A. Allegretti will lead the non-profit’s board of directors.

In-Person Charleston Show Opens Friday

Under Covid-19 guidelines, the South Carolina boat show has a modified format for the safety of attendees and exhibitors.

Polaris Sees Q4 Surge

The powersports manufacturer had solid gains in every segment, with boat sales up 20 percent.

ABYC Updates Board

The group added a new member and elected several officers, including Nancy Cueroni as chairman.

Quick Hits: January 27, 2021

ICOMIA release its latest state of the industry report; one of the country’s largest waterjet cutting machines goes online at Maine’s Front Street Shipyard; and T-H Marine Supplies names a new national sales and marketing manager.

Changing Currents

E-mobility efforts remain centered outside of the U.S.

Q&A with Martin Bjuve

Volvo Penta of the Americas president and lifelong boater Martin Bjuve.

The Evolving Retail Culture

Finding new ways to connect with boaters.