Skip to main content

SeaSense plans springtime sales promotion

Marine accessories manufacturer SeaSense by Unified Marine announced plans for a National Product Pricing Program timed to launch in April, the start of the boating season in much of the country.

The promotion, which will run four times this year, will feature groupings of specially priced, value-packaged SeaSense products.

“These are innovative, new patented or patent-pending items, most of which have been developed over the last two years by our dedicated research-and-development team,” Unified Marine president and CEO David Nirenberg said in a statement. “They are a testament to our ongoing commitment to develop new and exciting boating products, as was evidenced by the opening last year of our new Bonita Springs, Fla. R&D facility.”

Each product grouping will be offered for 30 days and will be available nationally through select marine retail, online and sporting goods outlets. Boaters also will receive a 10 percent rebate coupon good on their next purchase of a SeaSense product.

A free 60-day Sea Tow membership will be offered with each SeaSense product warranty registration.



ASA Announces Inaugural Tournament

The Keep America Fishing Tournament will run Sept. 1 through Sept. 30.


Expanded Norwalk Show Returns

Organizers are providing additional dock space and boater education programs for the Sept. 22-25 show.


Ribcraft Building RIBS for U.S. Navy

The company said the 278-boat contract is likely the largest ever awarded by the Navy.


Yamaha Expands Technical Training

The company signed an agreement with the Alaska Maritime Education Consortium to bolster training in the state’s remote regions.


OneWater to Distribute Forza X1 Boats

The companies said customers may use the website, an app or kiosk at OneWater locations, as well as in-person with a salesperson.


Boat Prices Plateau, and Some Weaken

A quarterly J.D. Power survey found that prices for all segments remain at near historic highs.


The Customer Isn’t Always Right

Keeping customers happy is a necessary part of relationship-building, but there are situations when the prudent business decision is to cut ties and walk away.


Front Runner Boatworks Hires Director

Jimmy Thompson, whose experience includes dealership sales and management, will oversee the center console builder’s national sales efforts.


Glendinning Marks 50th Anniversary

The South Carolina family business started with automatic synchronizers and today offers a variety of automation solutions.