SeaSense rolls out major marketing campaign

Publish date:
Social count:

Unified Marine, manufacturer of SeaSense marine products, said it "is about to shake up the boating industry with a major product-related announcement, coming in June that will permanently change the way marine accessories are marketed and sold."

And the company is launching a three-month advertising and marketing campaign to give the industry hints about what that new idea might be.

"When it comes to innovations, SeaSense has long been a market leader," Unified Marine founder and CEO David Nirenberg said in a statement. "This June, we will demonstrate once again how SeaSense is transforming boating by reducing the hassles and improving the overall on-the-water experience."

Ads will appear, beginning today, in select marine trade and consumer media.

Those who are interested in learning more can visit the company's website. There they can sign up for the new SeaSense newsletter, which will break the announcement when it debuts and include information about new products, special offers on SeaSense products and information about the company.

Click here for the full release and to view the first ad.


Connecticut spring show adds charity benefit

The Connecticut Spring Boat Show will be held Friday May 4 through Sunday, May 6, at Brewer Essex Island Marina in Essex, Conn., and this year will be the first time that admission fees will benefit the charity SailsUP4Cancer

AIM announces new hires

Catapult Creative Labs, the internal marketing communications agency of Active Interest Media, has hired Andrea Kupfer as vice president, account executive and Christina Erb LoVullo as creative services director. Kupfer will lead Catapult’s long-term sales growth and profitability and Erb LoVullo will oversee marketing and creative services.