SeaSense rolls out major marketing campaign - Trade Only Today

SeaSense rolls out major marketing campaign

Publish date:

Unified Marine, manufacturer of SeaSense marine products, said it "is about to shake up the boating industry with a major product-related announcement, coming in June that will permanently change the way marine accessories are marketed and sold."

And the company is launching a three-month advertising and marketing campaign to give the industry hints about what that new idea might be.

"When it comes to innovations, SeaSense has long been a market leader," Unified Marine founder and CEO David Nirenberg said in a statement. "This June, we will demonstrate once again how SeaSense is transforming boating by reducing the hassles and improving the overall on-the-water experience."

Ads will appear, beginning today, in select marine trade and consumer media.

Those who are interested in learning more can visit the company's website. There they can sign up for the new SeaSense newsletter, which will break the announcement when it debuts and include information about new products, special offers on SeaSense products and information about the company.

Click here for the full release and to view the first ad.


E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.