Active Interest Media’s Marine Group announced that Shannon McCoy was named publisher at Yachts International.
Previously she was director of Worth magazine and national sales manager at ShowBoats International.
“I have worked with Shannon in the past and know from experience that her knowledge, creativity, enthusiasm and die-hard spirit are going to raise Yachts to a new level,” said Gary DeSanctis, group publisher and general manager of the AIM Marine Group.
A native of the Pacific Northwest, McCoy started her distinguished career in the marine industry in the 1980s with the performance-boat builder Mirage Marine Corp. After six years with Mirage, she joined Maxum Marine as regional sales manager, handling OEM sales/distribution and training in a 22-state region.
After relocating with Maxum to southeast Florida in the late 1990s, McCoy helped launch MarineMax Motoryachts LLC, a division of MarineMax.
During her tenure as director of sales and marketing at MarineMax, McCoy helped lead branding and sales expansion in North America and South America with brands such as Hatteras, Ferretti, CRN, Pershing, Bertram and Riva, along with brokerage sales efforts. She also was responsible for several boat shows, events and marketing efforts for the yacht division.
“Publishing has always been a passion of mine, and I am looking forward to helping take this brand to the next level,” McCoy said. “I am extremely excited to be back working with many of my past team members. I have a true passion for our industry and look forward to working closely with global leaders and other luxury brands to help take our industry to the next level.”