Active Interest Media acquired BoatQuest.com, a website for buying and selling boats with classified ads.
BoatQuest.com joins Active Interest's other marine properties, including Yachts Magazine and Show Management - the presenter of five of Florida's largest boat shows - to create a multimedia marketing organization that covers online, print and boat show promotion.
Founded in 1999, BoatQuest.com attracts close to 400,000 monthly visitors. The site was redesigned and it will debut at this week's Palm Beach International Boat Show.
"By combining online media with major boat shows and a traditional yachting magazine, our goal is to provide a new level of cross-promotion, previously unavailable in the industry, for boat sellers and buyers to connect with one another," BoatQuest.com general manager Mike Dickman said in a statement.
Active Interest Media was formed in October 2003 by Wind Point Partners and Efrem "Skip" Zimbalist III.
Show Management opened in 1976 and became the producers of the Fort Lauderdale International Boat Show. The company now produces five boat shows each year, along with hundreds of special events throughout the year.