Si-Tex Marine Electronics hired Coast Marine Marketing LLC to handle all West Coast sales for the Si-Tex and Koden brands.
Coast Marine Marketing managing member Steve Burdett will be primarily responsible for the Si-Tex/Koden business, and will use his 30-plus years of experience in the marine electronics industry to increase West Coast sales for both brands.
“We are thrilled to be working with Coast Marine Marketing and to have Steve Burdett representing our brands across all segments of the marine electronics industry,” Si-Tex Marine Electronics president Ted Bodtmann said in a statement. “Steve’s excellent reputation and vast experience in both the recreational and commercial segments of the boating industry will serve us well, as we look to expand our presence and grow both of our brands moving forward.”
Burdett’s experience includes both marketing and technical sales of marine electronics, instrumentation and safety products to dealers, distributors, boat builders and consumers throughout the West Coast of the U.S., Canada and Mexico.
Ben Bettelli, Northwest regional sales manager for Coast Marine Marketing, will also play a key role on the Si-Tex Marine Electronics sales team.
Bettelli will be responsible for covering the important regions of Oregon, Washington and British Columbia.
The Si-Tex brand includes a line of marine electronics for recreational and light commercial vessels, including radar, autopilots, GPS/chartplotters, fishfinders, AIS, VHF radio, digital instruments, and GPS compasses.