Si-Tex signs deal with Japanese manufacturer

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Tokyo-based Koden Electronics Co. and New York-based Si-Tex Marine Electronics announced an agreement through which Si-Tex will handle all sales, service and customer support functions for Koden products across the United States.

Koden is a leading provider of heavy-duty commercial electronics for the workboat, high seas, commercial fisheries and river transportation markets. It provides these markets with products in the marine radar, sonar, echosounder and GPS sensors/navigation system categories, including several International Maritime Organization-approved systems.

Koden and Si-Tex have a long-established business relationship. Many of the recreational marine electronics products that Si-Tex sells are made at Koden facilities in Japan.

Si-Tex vice president/sales Allen Schneider says the latest development will boost the synergies the two companies share.

"We're very excited about this new agreement with Koden and eager to fulfill these important responsibilities," Schneider said in a statement. "We have a long-standing working relationship with Koden and a strong understanding of each other's business philosophy. This will help make this a seamless transition for the industry.

"In addition, this agreement has the added benefit of creating a de facto commercial products division for Si-Tex, thus expanding our presence across all marine markets," Schneider added.

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