Imtra, a manufacturer and importer of products for the marine market, announced that Side-Power, a leading thruster manufacturer, has reverted to its original name Sleipner.
Known for making thrusters in the recreational and commercial marine industries, Norway-based Sleipner has also achieved success with product lines such as its Vector fin stabilizers.
“Imtra is the leader in promoting, selling and supporting the products it offers its customers, and this leadership has helped establish Side-Power as the top thruster brand in North America and the world,” Ronny Skauen, CEO of Sleipner said in a statement. “As we look toward the decades ahead, we want to focus Imtra’s efforts on expanding awareness of our company name while we increase the breadth of solutions we offer the boating industry.”
Sleipner was founded in 1908 primarily as a motor manufacturer for fishing and leisure vessels. The company began manufacturing bow and stern thrusters in the 1980s, at which point the company changed its name to Side-Power as a reference to the side-to-side function of a thruster.
As Sleipner continues to expand its product line with stabilizer fin systems, windlasses, hydraulic systems and steering systems, the name Side-Power did not accurately reflect the products offered.
“We are proud to offer the highest quality thruster and stabilizer products from Sleipner,” said Eric Braitmayer, CEO of Imtra. “Its cutting-edge product lines are the same high-quality, durable and reliable products that propelled the Side-Power brand to be the leaders in its segment.”
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