Simrad gears chart plotters toward small boats

Author:
Updated:
Original:

Marine navigation electronics manufacturer Simrad Yachting hosted an on-board press event Tuesday in Boston Harbor to promote its newest products, which are tailored for versatility in response to consumer focus groups.

simrad_0609

The result is a simpler (fewer buttons), more intuitive touch screen/rotary knob multifunction unit. Shipping of units with 7- and 8-inch screens begins Friday. Twelve-inch models will ship a month from now.

Geared to the 25- to 40-foot boat market, the Simrad NSS Sport is a base unit GPS/plotter that can be expanded with sounder, radar, autopilot and video entertainment features. Its LED backlighting design is touted for its energy efficiency.

“What we really strove for with this unit is walk-up useability,” product manager Dennis Hogan said. “And we feel we accomplished that.”

The company also is reacting to the current economy with price points of $1,895, $2,845 and $3,995, respectively, for the 7-, 8- and 12-inch models.

Simrad also promoted its new broadband 3G radar, the next generation of its BR24 Frequency Modulated Continuous Wave radome, the Broadband 3G.

The company says the new unit delivers two times greater RF transmit power and 30 percent more range and target detection than the BR24.

Related

Freedom Boat Club Buys N.Y. Franchise

The latest acquisition is Brunswick’s sixth corporate-owned Freedom operation in the United States.

In-Person NMEA Conference Announced

The electronics conference, in conjunction with the Radio Technical Commission for Maritime Services, is scheduled for Sept. 20-24 in Orlando, Fla.

Vesper Appoints U.S.-based Manager

Damien Frye will drive sales of the New Zealand-based company’s Cortex product line.

Groupe Beneteau Sells CNB

As part of the conglomerate’s realignment, the Groupe has inked an agreement with Italian yard Solaris to purchase the bluewater sailing brand.

IBEX Hires Education Director

Patty Lawrence will manage the show’s preconference sessions, seminars and workshops.

Organizers Plan for In-Person Metstrade

The show is scheduled for Nov. 16-18 in Amsterdam and will incorporate virtual elements.

X Shore Secures $17M in Funding

The Swedish company’s 26-foot Eelex 8000 electric boat premiered at the Palm Beach show last month.