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Siren Marine hires Sail America executive director as COO

Marine industry veteran Jonathan Banks was named chief operating officer of Siren Marine.

Marine industry veteran Jonathan Banks was named chief operating officer of Siren Marine, a Newport, R.I.-based company that makes cellular-based monitoring systems for the boating market.

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“After running Sail America for six years, I was keen to join an early-stage company that has the potential to grow and will benefit from my extensive boating experience and in-depth knowledge of the marine industry,” Banks said in a statement. “Siren Marine is a perfect fit and is ideally positioned to capitalize on the enormous market potential for remote boat monitoring with its industry-leading technology. As we move toward a more connected world — with smart cars, automated homes and billions of connected devices — Siren Marine will be at the forefront of the evolution of the connected boat.”

Siren Marine said its products allow boat owners to remotely monitor, track and control their vessels. Banks joins the company to prepare it for future growth at a time when the market for mobile-connected devices is on a steep rise.

Banks’ early career was spent at England’s leading telecommunications companies, British Telecom and Cable & Wireless. He subsequently skippered a 57-foot Swan sailboat on a four-year circumnavigation of the world before settling in Rhode Island, where he held senior-level positions with New England Ropes and Thule.

Banks then joined the non-profit sector as executive director of Sail America and, most recently, as producer of the Providence (R.I.) Boat Show.

Siren Marine was founded in 2011 by Capt. Dan Harper, who spent more than 20 years sailing the globe and learning from experience that small problems on boats become big problems when no one is around. In 2012, Siren Marine won the Rhode Island Business Plan Competition in both the Overall and Technology categories and relocated to the Ocean State during the same year.

“With the addition of Jonathan Banks to our executive team, together with the development of new products and new offices in the heart of the ‘sailing capital,’ we are poised for growth,” Harper said. “One of Jonathan’s key priorities is to grow the company’s network of dealers in North and South America, Europe and Australia into a robust global network. Jonathan will also bring his extensive boating and marketing experience to launch new products, including mobile apps, new accessories and management tools for operators of commercial and recreational fleets, such as charter companies and boat clubs. These new products and services will generate a better boating experience for boat owners and will enable fleet operators and boatbuilders to save money and provide an unprecedented level of customer service.”

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