Skip to main content

Sirena Marine adds Rhode Island dealership

The Azuree 46 will be on display next month at the Miami International Boat Show.

The Azuree 46 will be on display next month at the Miami International Boat Show.

Turkish boatbuilder Sirena Marine appointed Rhode Island dealership Berthon USA as its U.S. sales agency.

Sirena, of Istanbul, builds Azuree and Euphoria yachts at its 35,000-square-meter facility in Bursa, Turkey, together with Azimut powerboats and precision composite parts for the transportation industry.

The German Frers-designed Euphoria range includes 54-, 68- and 84-foot modern fast-quality sailboats; the Azuree range is from the 33 to the Rob Humphreys-designed sleek twin-rudder Azuree 46.

Sirena said Jennifer Stewart and Alan Baines, who run Newport-based Berthon, are well acquainted with the builder’s choice of top yacht designers. Stewart and Baines have represented several other top builders, such as Nautor’s Swan, whose model range is also designed by Frers,

“We have in just a couple of years successfully launched two major yacht brands in Europe and we are now very much looking forward to ‘crossing the Atlantic’ with these exciting new yachts,” Sirena CEO Ipek Kirac said in a statement. “The U.S. market looks set to see a continuing recovery in 2015.”

“We are thrilled to be involved with a totally new product introduction and to be working with such great brands, backed by a company that is so excited by their products and confident in our sales ability,” Stewart said.

“The new light interiors of both the Euphoria and Azuree models will have strong appeal to the U.S. market,” Baines said. “Big cockpits, modern hull, rig and keel designs and all the creature comforts offered by these yachts are demanded by the American market.”

Related

FUTURE-ANGLERS

FAF Brings New Anglers into the Fold

The nonprofit organization will leverage Giving Tuesday on Nov. 29 to raise funds for its grassroots fishing and boating participation efforts.

1_NAOS.YACHTS.EXPANDS

Naos Yachts Plans New Offices

The San Francisco Bay area location will expand the dealer’s midcoast footprint and help grow its Groupe Beneteau, Lagoon, Neel, CNB Yachts, Four Winns and Wellcraft brands.

1_THANKSGIVING

Trade Only Today Returns Monday

The e-newsletter will not publish Thursday, Nov. 24, and Friday, Nov. 25, in observance of the Thanksgiving holiday.

CORRECT-CRAFT-ORPHANAGE

Correct Craft Gives Back

Employees spent a day serving at the Florida United Methodist Children’s Home, impacting more than 500 kids in need.

1_GH.ELECTRIC.HOIST

GH Motion Launches All-Electric Lift

The GH70e mobile boat lift is powered by a modular solar/battery system and has a 65-ton capacity.

1_PULSE.PING

Dealers: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?

1_NMMA-CANADA

NMMA Canada President Steps Down

NMMA Canada president Sara Anghel is leaving the recreational boating trade group after nearly 15 years of service.

1_DEALER.OUTLOOK

Ohio Ordered To Get Serious About Algae

Many are applauding a judge’s proposed consent decree that will serve as a roadmap to address western Lake Erie’s chronic algal blooms.