Skier’s Choice, the Tennessee-based parent of Supra and Moomba Boats, named Justin Burke as its new marketing manager.
He will assume brand and product marketing responsibilities for both of the performance inboard towboat lines.
The company said Burke has more than 15 years of power sports experience and most recently held several key marketing functions at Polaris Industries, a manufacturer of off-road recreational and ultra-light military vehicles.
The company also said Burke has a proven track record of innovative, product-focused marketing expertise with growing brands. He competed professionally as a nationally ranked bicycle motocross racer and brings valuable experience as a sponsored athlete and team manager.
“Supra and Moomba are experiencing great momentum in the market right now, and we are confident Justin’s background and expertise will only enhance our opportunities in the future,” Skier’s Choice president Rick Tinker said in a statement.