Snag-A-Slip acquires SlipSure

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Snag-A-Slip said it has acquired SlipSure. Terms were not disclosed.

Annapolis-based Snag-A-Slip describes itself as “the leading online boat reservation service,” and SlipSure as “the largest app for instant and same day boater bookings.”

"Snag-A-Slip's mission is to make booking slips seamless and as easy as possible for both for boaters and marinas. The acquisition of SlipSure accelerates our mission by increasing the number of partner marinas that let boaters instantly book," said Dan Cowens, founder and CEO of Snag-A-Slip in a statement.

Snag-A-Slip says it has a network of more than 700 partner marinas from Canada to the Caribbean. In 2019, Snag-A-Slip opened its platform to private docks “to create more choices for boaters,” said the statement.

"We all know why we like Hotel Tonight, Airbnb, Uber and other apps. They have a way of giving us more choices, while simplifying those choices," said Sherrie Norton, co-founder of SlipSure, in the statement. "This is exactly what we set out to do when we created SlipSure. We are delighted to take this vision to new heights with Snag-A-Slip."

Paul and Sherrie Norton will be joining the Snag-A-Slip advisory board.

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