In an effort to expose recreational boating to a wider consumer audience and energize boat sales, the Southern California Marine Association is partnering with Fairplex and three additional consumer shows to produce its first Summer Fest event.
The event is scheduled for June 19-21 in Pomona, Calif., at the site of the L.A. County Fair. It combines SCMA's 23rd annual Spring Boat Show with the RV and Travel Show, the Home and Backyard Show and the Computer Show.
"We're anxious to try this new format," said SCMA executive director Dave Geoffroy in a statement. "In this type of economy, it takes innovation and a cooperative effort on the part of venue management and show promoters to find new ways of maximizing the benefit to both exhibitors and the general public."
Each show will be located in separate exhibit buildings all within close proximity to one another. One $10 admission ticket allows access to all four shows.
The three-day event format was intentionally selected to include Father's Day weekend. Traditionally, Father's Day is a more mobile, yet very family-oriented holiday celebration, organizer said.
"We believe that Summer Fest will be an attractive destination for dads and families on Father's Day," said Geoffroy. "It's affordable fun for everyone in the family. We have planned a continuous lineup of entertainment including live bands, novelty acts, karaoke, kids' rides and a petting zoo. Fairplex is also famous for preparing outstanding barbecue dishes and family food favorites."