Soundings debuts mobile site

Soundings, the sister publication of Soundings Trade Only, today expanded its digital offerings by launching a mobile site.

"It's great for boating news and video on the go," Soundings editor Bill Sisson said in a statement. "Great content you count on every moment of the day fitting your mobile screen, so you are in touch."

The new site at mobile.soundingsonline.com joins the Soundings iPad and iPhone apps, as well as the e-newsletter Soundings Dispatches, as complements to the venerable magazine's growing community.

"This launch continues Soundings' delivery of its content through all forms of online and print media, consistent with the practices of our readership," advertising director Tiger Marion said in a statement. "This mobile site is the latest piece of our 360-degree media strategy to give our readers information any way they want it and it provides marine industry marketers with the platform to reach them as they are making their buying decisions."

In addition, the new Soundings mobile site has banner ad positions uniquely configured for mobile device delivery and offers full ad tracking and site statistics on all relevant metrics.

"It is great content blended with the newest technology," vice president James Causey said in a statement. "Wherever our readers are in their purchase cycle, they can receive their information and be reached by marketers - a truly complete solution."

For information, contact Sisson at (800) 444-7686, Ext. 232, or Marion at (800) 444-7686, Ext. 292.

Soundings and Soundings Trade Only are owned and operated by Dominion Enterprises.

Click here for the full release.


Liqui Moly Adds Defender as Distributor

The marine supplier picked up the German fuel additive manufacturer for U.S. distribution.

Good and Not-So-Good News

As Brunswick backs the Vamos A Pescar initiative to increase Hispanic fishing participation, invasive carp DNA has been detected in the Milwaukee River.

U.S. Powerboat Show Returns

Organizers reported more than 300 exhibitors and record attendance. The show “did not disappoint,” said one dealer.

Winnebago Commits to Net-Zero Emissions

The parent of Chris-Craft and Barletta joins U.N. Global Compact signatories aiming for net-zero greenhouse gas emissions by 2050.