Soundings magazine now on iPhone and iPad

Author:
Updated:
Original:

Soundings, the sister magazine of Soundings Trade Only, has launched apps for the iPhone and iPad.

"Soundings readers are accustomed to that special adventure in boating we bring them," said Soundings editor Bill Sisson. "Now they can enjoy that sense of adventure, our fabulous destinations, our expert how-to advice, navigation tips and more on their iPad or iPhone. We illustrate Soundings magazine with the most dramatic marine photography and art available, and the effect you get on our high-density iPad version is amazing."

The app is also available to Soundings' advertisers.

"We're giving our advertisers the chance to be the first to reach a highly active class of recreational boaters who have the discretionary income to invest in this new media platform," said advertising director Tiger Marion. "There are lots of print boating magazines out there, but very few so far on the iPhone or iPad."

The iPhone and iPad apps are available through the Apple Store or iTunes and are free to download. Once the app is downloaded, readers can purchase the latest issue of Soundings for $2.99 or subscribe for a year for $15.99.

Purchased issues are archived by the app and all issues are fully searchable within the app. Content includes Soundings news and feature stories, as well as the Boats for Sale classified database and the WaterFront real estate section.

"We're not just keeping up with technology - we're on the cutting edge of it," said vice president James Causey. "In the past 18 months, we've redesigned and relaunched a fully optimized modern website for Soundings, created the most successful and widely read e-newsletter - Soundings Dispatches - in the boating marketplace, and introduced widely distributed original video content. And now we offer iPhone and iPad access to the best experience in boating along the Eastern Seaboard and beyond."

Click here for the full release.

Related

Future Sales Focal Point

This month’s Pulse Report survey asks if inventory levels and other concerns will be a factor in boat-show participation. Take the survey here.

ABYC Releases ‘Largest Update’ of Standards

The 61st supplement of its Standards and Technical Information Reports for Small Craft includes electric propulsion and electrical systems.

Fort Myers Tech Receives Training Support

Yamaha and the Marine Industries Association of Southwest Florida and Tampa Bay donate to the college’s new maintenance certification program.

LCI Reports Record Q2

The parent of OEM supplier Lippert Components saw a 108 percent increase in net sales to $1.1 billion.

Cox Marine Addresses the Supply Chain

The diesel outboard manufacturer brings all sub-assembly production in-house to obviate delivery issues.

Boat Shows and Dealer Week Are Calls to Action

Shows are one of the best ways to connect face-to-face with customers, and MRAA’s signature conference can give insights into achieving retail success.