Soundings, the sister magazine of Soundings Trade Only, has launched apps for the iPhone and iPad.
"Soundings readers are accustomed to that special adventure in boating we bring them," said Soundings editor Bill Sisson. "Now they can enjoy that sense of adventure, our fabulous destinations, our expert how-to advice, navigation tips and more on their iPad or iPhone. We illustrate Soundings magazine with the most dramatic marine photography and art available, and the effect you get on our high-density iPad version is amazing."
The app is also available to Soundings' advertisers.
"We're giving our advertisers the chance to be the first to reach a highly active class of recreational boaters who have the discretionary income to invest in this new media platform," said advertising director Tiger Marion. "There are lots of print boating magazines out there, but very few so far on the iPhone or iPad."
The iPhone and iPad apps are available through the Apple Store or iTunes and are free to download. Once the app is downloaded, readers can purchase the latest issue of Soundings for $2.99 or subscribe for a year for $15.99.
Purchased issues are archived by the app and all issues are fully searchable within the app. Content includes Soundings news and feature stories, as well as the Boats for Sale classified database and the WaterFront real estate section.
"We're not just keeping up with technology - we're on the cutting edge of it," said vice president James Causey. "In the past 18 months, we've redesigned and relaunched a fully optimized modern website for Soundings, created the most successful and widely read e-newsletter - Soundings Dispatches - in the boating marketplace, and introduced widely distributed original video content. And now we offer iPhone and iPad access to the best experience in boating along the Eastern Seaboard and beyond."