Soundings revamps online boat search tool
Soundings magazine relaunched its Boats for Sale Online search option.
Boaters can now choose to exclusively search the boats listed on SoundingsOnline.com, Boats for Sale or expand their search to the nearly 400,000 new and used boats offered by Soundings' partners.
"For 47 years, boaters on the East Coast have turned to Soundings to find the best boats at the best prices," said Bill Sisson, editor of Soundings and Soundings Trade Only, in a statement. "Now, readers can choose to stick with the name they've trusted for years or harness the combined search power of our media partners: Boats.com, Boat Trader and YachtWorld.com."
The Soundings Boats for Sale splash page allows users to search from all four databases. Readers in the market for a new or used boat can visit the site and click on the "Buy a Boat" tab at the top of the page. Users can use the search engine to sort by brand, state, price, length and year. They can contact the seller by simply clicking one button.
"As part of Dominion Enterprises we can offer our readers more opportunities than ever before to find the perfect boat," said Ian C. Bowen, Soundings' editorial and IT director, in a statement, "whether they choose to search the Soundings Boats for Sale listings they've trusted for decades or expand their search to the entire Dominion Enterprises network - backed by the strength of more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors."
Soundings is also redesigning its Sell My Boat Online page to make it easier for readers to upload their own boats-for-sale advertisement with up to 12 photos, and review their own ad instantly. Listings appear in the Soundings print magazine and on the exclusive Soundings Boats for Sale database, and are also automatically listed on www.boattrader.com and e-mailed to thousands of readers through Soundings' electronic newsletter, Dispatches, and the Boats for Sale digital edition.
