Soundings Trade Only has been named the official media partner for MRAA’s Dealer Week. The companies said in a joint statement that Soundings Trade Only would provide a livestream video experience to be broadcast from a special “Solutions Stage” at Dealer Week 2019. The partners will also participate in marketing and advertising campaigns to “drive greater awareness of this exciting new event,” according to the statement.
Dealer Week 2019 will be held at the Tampa Convention Center from Dec. 8-11 in Tampa, Fla. The expo hall will have the “Solutions Stage” in its center, where the editors of Soundings Trade Only will conduct live interviews with industry executives, Dealer Week partners and other leaders.
“Over the long history of MRAA’s educational events, we have never explored the means for reaching an audience outside of those in attendance at the event,” said Matt Gruhn, MRAA president, in the statement. “We partnered with Soundings Trade Only so that we can now provide an even greater ROI for our attendees and our partners, as well as being able to reach those individuals who may not be able to attend the conference to show them all Dealer Week has to offer.”
Gruhn said the livestream will also deliver the Dealer Week and Soundings Trade Only brands to many industry inboxes and social media feeds on an ongoing basis.
“Soundings Trade Only is proud to support key industry associations and events that provide tools to push the industry forward,” said Michele Goldsmith, publisher, in the statement. “Thus, we are pleased to collaborate with MRAA to drive attendance of the new Dealer Week event that includes education, networking and more for members of the marine industry eco-system.”