Soundings Trade Only publisher plans to retire

Publish date:
Dean Waite

Dean Waite

After nearly 20 years serving in various positions at Soundings Trade Only, Dean Waite announced he will retire as publisher of the publication Dec. 31.

Waite was named publisher in 2011. Prior to that he ran the business side of operations from 2007 to 2011 as advertising director.

Under his direction, Soundings Trade Only began co-sponsoring trade shows to build the magazine’s connections in a wide variety of segments.

The magazine now co-sponsors events that include the International BoatBuilders’ Exhibition & Conference, the International Convention of Allied Sportfishing Trades (better known as ICAST), the International Marina and Boatyard Conference, the Marine Dealer Conference & Expo, the Miami International Boat Show and the International Marine Electronics Conference and Expo — in addition to the USA Pavilion at Metstrade.

“I can’t thank all of my friends in the industry enough for all the great times and close relationships that I have enjoyed,” Waite told Trade Only Today. “After a 20-year run at Trade Only, it’s time now to transition out of my role as publisher of the brand and move on to my next chapter. There have been incredibly positive accomplishments that the Trade team has made over the past 10 years, especially, and because I will still be involved in the transition it will be a pleasure to help to see that the magazine, our digital products and show co-sponsorships don’t miss a beat.”

Prior to his time at Trade Only, Waite had served as vice president and publisher of daily newspapers owned by the New York Times Co. and Landmark Communications in Florida and Southern California.

Waite also worked for 10 years in the cable television business, where he served as vice president of cable marketing for The Weather Channel, executive director of the Cable Television Administrative and Marketing Society and later as vice president of the Eastern division for The Disney Channel.

“In this day and age to be able to work, grow and guide a brand through good times and tumultuous times for over 20 years is an amazing accomplishment,” said Gary DeSanctis, group publisher and general manager of the AIM Marine Group. “When Dean started at Soundings Trade Only he was receiving his insertion orders over a facsimile and pulling off the highway to use a pay phone to call his customers. He grew with the times and embraced the technology and process, which enabled him to grow the brand into the dominant force it is today. Dean will be missed on a daily basis, but we know we can rely on him as Publisher Emeritus.”

"Dean has been a great friend and colleague for many years,” said Bill Sisson, the editor-in-chief of Soundings Trade Only and Anglers Journal. “He helped take Trade Only to another level through his many industry, trade show and association relationships.”

“Dean had a tremendous understanding of the industry, and he personified the adage that ‘people like to do business with people they like,’ ” Sisson added. “And people liked doing business with Dean. I always learned something walking a trade show floor with Dean and listening to him banter with his clients, many of whom were his friends. He’ll be missed."

Waite will move on to launch a recreational marine consultancy called Waite & Associates LLC, which he says will allow him to keep his “foot in the water" while dialing down his daily expectations as publisher.

“I still plan to enjoy my many contacts in the industry to engage in positive initiatives in the boating business that I love so much,” Waite said. “It is, after all, the matching of my avocation with my vocation, but now I will have more time to enjoy my wife, Lorraine, who retired two years ago, my 94-year-old mother, who recently moved to South Florida, my 29-foot single-screw diesel Sea Vee — and my seven beautiful guitars.”


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