The Marine Industries Association of South Florida recently hosted 26 industry notables representing 12 industry associations interested in promoting professionalism within the yacht industry.
“This year for the first time we will have an actual presence at the Monaco show to let businesses know, ‘This is what’s going on in South Florida, and when you leave and go across this is what you can expect there,’ ” MIASF president Kristina Hebert told Soundings Trade Only before the event.
The invitation-only luncheon, held Sept. 17 at the Monaco Yacht Club, included international associations and dignitaries that have a vested interest in improving the economic opportunities of the global yachting market. An industrywide code of ethics, equitable value proposition and enhanced product merchandising were discussed.
“It was inspiring to sit and discuss such a rapidly evolving topic with such an esteemed international group of industry professionals and the associations that they represent,” MIASF executive director Carlos Vidueira said in a statement. “Through this type of international cooperation I am convinced that our industry will overcome its challenges, adapt to a modern mindset and ultimately meet the needs of the yachting market.”
Based upon the success of the luncheon, the South Florida trade group will host a follow-up meeting in conjunction with the International Superyacht Society and the United States Superyacht Association on Oct. 27 at the Florida group’s Fort Lauderdale International Boat Show.