Southport Boats of Augusta, Maine, unveiled a new website with improved model listings, videos, photo galleries and a blog.
Jackrabbit Design, a Boston-area marketing and design firm, developed and designed the site. The new site replaces the existing one and offers a more interactive user experience with updated content.
"We realized our former site wasn't conveying the same level of quality that our boats do," Southport Boats marketing manager Jonathan Kirby said in a statement. "In the past 18 months we have introduced three terrific new models — the all-new 33, as well as the second-generation 292 and 272 TE. All three were received with great acclaim, but we recognized that our website did not communicate the professionalism or experience of a Southport-built boat: unmatched appearance and performance.”
"We know we have a great-looking boat and a lot of great photography, so we agreed early in the design phase that the site needed to showcase the iconic appearance of Southport and increase the wow factor," Kirby said.
“We were really fortunate to get to work with the Southport team on the design and build of the new site,” Jackrabbit creative director Dave Belyea said. “The boat is such a striking subject, it made our job that much easier when creating the design. Our biggest challenge was to represent the high-quality features and options, along with the rugged build of the boat on-screen, reflecting what someone would discover during an in-person demonstration."
The site also will be mobile-compatible. Southport reported that 55 percent of the company’s web traffic came from mobile devices.