The American Sportfishing Association announced that Keep America Fishing, the sportfishing industry's angler advocacy campaign, was named a finalist by PR Newswire for Best Rebranding Strategy in this year's Platinum PR Awards.
“Keep America Fishing gives this nation’s 60 million anglers a voice on issues that matter most to them,” ASA vice president Gordon Robertson said in a statement. “Anglers provide $1.2 billion annually toward fisheries conservation yet restrictions that keep them off their waters continue to increase. ASA took the lead in educating anglers about the threats to their right to fish and motivating them to take action to keep our waters open and our fisheries healthy.”
As part of the overall rebranding strategy, Keep America Fishing launched an online portal at www.keepamericafishing.org where anglers can learn about the legislative and conservation initiatives facing recreational fishing and find the tools and resources they need to let their voices be heard.
Additionally, Keep America Fishing has implemented numerous cause marketing and awareness promotions with leading manufacturers, retailers and media partners in the recreational fishing industry.