Sportsman Boats named Richie Rodgers as director of sales and marketing.
The company said Rodgers brings more than two decades of marine industry sales and marketing experience. He has spent his entire career in the saltwater and freshwater fiberglass boat manufacturing segments.
For the past 12 years Rodgers has held several management and leadership roles within Yamaha Marine Group, including OEM regional sales and marketing manager, which Sportsman said involved managing some of the largest boat-manufacturing accounts in the marine industry.
Prior to Yamaha, Rodgers spent a decade working for three boat brands and a major supplier to the boat manufacturing industry in roles that included national sales manager, customer service/quality assurance manager and brand manager.
Sportsman said two of those boat brands were under the same roof of the second-largest boatbuilder in the world, also on the Forbes list as one of the largest private corporations in the world.
“We are excited to have someone with the level of world-class sales and marketing experience that Richie Rodgers has, especially within our industry, directing the growth of the Sportsman Boats brand to new heights,” company founder Tommy Hancock said in a statement.