St. Petersburg boat show picks PR firm

Author:
Updated:
Original:

Kenton Smith Advertising & Public Relations was appointed agency of record for the newly enhanced St. Petersburg Boat Show & Strictly Sail to be held Dec. 4-7.

“In selecting an agency for this show, which was recently merged with Strictly Sail, we felt Kenton Smith’s previous boat-show marketing and PR experience, coupled with their solid work and years of experience in both sail and power, made for a powerful combination,” said Dane Graziano, chief operating officer and vice president of Show Management.

Kenton Smith will handle public relations efforts targeted toward the marine trade, national marine consumer in sail and power, plus the regional metropolitan market. In addition, the agency is developing new show branding, collateral and the show’s print advertising campaign.

Related

Public Company News

Marine Products Corp., the parent of Chaparral and Robalo, suspends manufacturing, and BMO Capital Markets moves Brunswick and Malibu stock ratings to “perform.”

Crisis Management

There are several resources that can help businesses during the pandemic, from avoiding scammers to applying for the Paycheck Protection Program to reducing stress with Keep America Fishing.

Quick Hits: April 1, 2020

Fairline scales back operations due to COVID-19 pandemic. NMMA Webinar: How the Stimulus Package Helps Boating Industry Businesses. Dates for 50th annual Newport International Boat Show announced. 2020 USCG Regulations for Recreational Boats Book now available.