St. Petersburg boat show picks PR firm

Author:
Updated:
Original:

Kenton Smith Advertising & Public Relations was appointed agency of record for the newly enhanced St. Petersburg Boat Show & Strictly Sail to be held Dec. 4-7.

“In selecting an agency for this show, which was recently merged with Strictly Sail, we felt Kenton Smith’s previous boat-show marketing and PR experience, coupled with their solid work and years of experience in both sail and power, made for a powerful combination,” said Dane Graziano, chief operating officer and vice president of Show Management.

Kenton Smith will handle public relations efforts targeted toward the marine trade, national marine consumer in sail and power, plus the regional metropolitan market. In addition, the agency is developing new show branding, collateral and the show’s print advertising campaign.

Related

NMMA Confirms Industry Growth

NMMA president Frank Hugelmeyer said the boating business grew 12 percent last year during yesterday’s virtual State of the Boating Industry address.

Newport Show Dates Announced

Organizers are planning for an in-person Golden Anniversary edition of the show Sept. 16-19.

Quick Hits: March 5, 2021

The National Association of Manufacturers names Brunswick Corp. CFO Ryan Gwillim to its Board of Directors.

Caught Red-Handed

Two commercial fishermen were jailed for possessing an illegal haul that included 100 undersized lobster tails, which is a felony. Also, fisheries management gets new funding.

Bennington Expands Operations

The pontoon builder plans to add jobs at its new facility in Elkhart County, Ind., and increase manufacturing output.

KVH Industries Names CFO

Longtime telecom financial executive Roger A. Kuebel assumes the position that COO Brent Bruun had held in an interim capacity.