Boatersbook and Standard Horizon said they are following up on initial success by extending their co-op advertising agreement to all authorized Standard Horizon dealers.
Under the terms of the agreement, each participating Standard Horizon dealer receives an additional branded profile page on Boatersbook.com that advertises its services specific to the Standard Horizon product line. Boatersbook said this becomes particularly important when boaters search for dealers who are factory-trained, experienced and authorized to represent the Standard Horizon brand.
Boatersbook said it is the largest U.S. online marine business database and search engine and contains 30,000 marine business profile pages.
“In 2014 we began the program with a handful of dealers who averaged 88 page views from boaters per month, with a traffic growth rate of over 5 percent per month. Based on these numbers and rolling the program out nationally, we expect to increase these numbers a hundredfold throughout 2015,” Boatersbook publisher Rich D'Alessio said in a statement.
Boatersbook said that because digital media is a prime focus among forward-thinking marine businesses, online co-op advertising programs between manufacturers and dealers often present the most cost-effective means to network and create a common marketing theme to boaters. With the Boatersbook platform, an editorial update, which can take less than five minutes to draft, immediately populates to the entire dealer network's advertising message.
“Standard Horizon maintains one of the most aggressive co-op programs in the industry and leveraging our brand and product line through our dealer network via digital media is clearly paying off,” Standard Horizon executive vice president Jason Kennedy said.