Skip to main content

Statistical Surveys offers dealers local market sales data

Statistical Surveys introduced a plan that allows boat dealers to home in on their specific markets and tailor their data searches to what they sell.

“Boat dealers who want data tailored to them now have an option via Statistical Surveys,” said Ryan Kloppe, national marine sales manager for the company.

Kloppe gave dealers in the Northeast a glimpse of how specifically the company could drill down in order to help their businesses. He addressed dealers Wednesday at the Marine Retail University, a series launched by the Marine Retailers Association of the Americas, in Brockton, Mass. The daylong events are packed with educational seminars tailored regionally for dealers and held in various spots around the country.

For example, pontoon boat sales up are 20 percent in the overall industry, Kloppe said. But when you look at sales in the state of Massachusetts, pontoon sales are down 3 percent, Kloppe said.

“Manufacturers are coming and saying, ‘Stock pontoons,’ and if you didn’t know, you’d say OK,” Kloppe said. “If you had the data, you’d say, ‘I’m going to hold off on pontoons.’ ”

Statistical Surveys tested the program with RV dealers about a year ago, Kloppe said.

MRAA members get a discount for the highly specific data, Kloppe said. Dealers pay $75 a month for monthly tailored updates. Quarterly updates are $195. For non-members, monthly updates are $85 and quarterly updates are $225.

“That’s a lot of information, and it’s relatively inexpensive,” Kloppe said.

— Reagan Haynes

Related

CRUISERS

Industry Mourns Cruisers Yachts Owner

K.C. Stock, who was 84, was known for his “commitment to the employees at Cruisers Yachts.”

GRANDBANKS

Grand Banks Purchases Florida Property

The parcel, which is opposite the company’s Stuart yard, has berths for up to nine boats and will increase service capabilities.

LIMESTONE-Q3

Limestone Boat Co. Posts Q3 Results

Unit production was down compared with the second quarter, and revenues decreased 33%.

SIREN-YAMAHA

Yamaha Dealers Now Carry Siren Systems

Siren Marine’s “Connected Boat” technology can be purchased and installed at more than 2,100 Yamaha outboard dealers.

Northpoint

Northpoint Expands Marine Presence

Northpoint Commercial Finance has partnered with Elite Recreational Finance to offer retail financing.

BRP

BRP Reports 71% Increase in Q3 Revenues

The Sea-Doo manufacturer had total revenue of $2.7 billion, but North American marine retail sales were down 47%.

Airmar

Airmar Announces Training Dates

Certified Installer and SmartBoat system classes are being held this month in New Jersey and next year in New Hampshire.

Norm

The Survey Says …

Surveying customers to find out what they think about your business has never been more important.

1_MDI

Marine Development Inc. Changes Hands

Mick Webber, the former president/CEO and owner of HydroHoist, has purchased the company from its founders.