Statistical Surveys offers dealers local market sales data


Statistical Surveys introduced a plan that allows boat dealers to home in on their specific markets and tailor their data searches to what they sell.

“Boat dealers who want data tailored to them now have an option via Statistical Surveys,” said Ryan Kloppe, national marine sales manager for the company.

Kloppe gave dealers in the Northeast a glimpse of how specifically the company could drill down in order to help their businesses. He addressed dealers Wednesday at the Marine Retail University, a series launched by the Marine Retailers Association of the Americas, in Brockton, Mass. The daylong events are packed with educational seminars tailored regionally for dealers and held in various spots around the country.

For example, pontoon boat sales up are 20 percent in the overall industry, Kloppe said. But when you look at sales in the state of Massachusetts, pontoon sales are down 3 percent, Kloppe said.

“Manufacturers are coming and saying, ‘Stock pontoons,’ and if you didn’t know, you’d say OK,” Kloppe said. “If you had the data, you’d say, ‘I’m going to hold off on pontoons.’ ”

Statistical Surveys tested the program with RV dealers about a year ago, Kloppe said.

MRAA members get a discount for the highly specific data, Kloppe said. Dealers pay $75 a month for monthly tailored updates. Quarterly updates are $195. For non-members, monthly updates are $85 and quarterly updates are $225.

“That’s a lot of information, and it’s relatively inexpensive,” Kloppe said.

— Reagan Haynes


A Win for Gulf Reef Fish

The newly authorized DESCEND Act requires anglers to use descending gear when releasing catches in federal Gulf of Mexico waters.

Coast Guard Foundation Names Chairman

Thomas A. Allegretti will lead the non-profit’s board of directors.

In-Person Charleston Show Opens Friday

Under Covid-19 guidelines, the South Carolina boat show has a modified format for the safety of attendees and exhibitors.

Polaris Sees Q4 Surge

The powersports manufacturer had solid gains in every segment, with boat sales up 20 percent.

ABYC Updates Board

The group added a new member and elected several officers, including Nancy Cueroni as chairman.

Quick Hits: January 27, 2021

ICOMIA release its latest state of the industry report; one of the country’s largest waterjet cutting machines goes online at Maine’s Front Street Shipyard; and T-H Marine Supplies names a new national sales and marketing manager.

Q&A with Martin Bjuve

Volvo Penta of the Americas president and lifelong boater Martin Bjuve.

Changing Currents

E-mobility efforts remain centered outside of the U.S.

The Evolving Retail Culture

Finding new ways to connect with boaters.