Skip to main content

Strong boat sales in February

Sales were up in virtually all categories in February

Sales were up in virtually all categories in February

Boat sales were up 2.5 percent last month in the main powerboat segments, according to Statistical Surveys Inc. data from 28 early reporting states, and up 1.1 percent across all categories.

Pontoons and ski and wake boats continued their ascent in February — a month that accounts for less than 3 percent of annual boat sales — with 10.8 percent and 11.6 percent year-over-year growth, respectively.

“The pontoons aren’t going anywhere, the segment continues to see growth,” SSI sales director Ryan Kloppe told Trade Only Today. “These are usually popular in the cold-weather states; pontoons usually thrive up in the Midwest, but now we’re seeing them expand in California, Texas and Florida.”

Pontoons were up 20 percent in Texas, and 70 percent in California for the month, Kloppe said.

Overall the top two states for boat sales — Florida and Texas — were down for the month, which Kloppe guessed was due at least in part to weather.

Florida was down 12 percent and Texas down 8 percent, but those numbers were offset by California, where February sales were up 44 percent; Georgia and Washington, where sales rose 30 percent in both states, Kloppe said.

Fiberglass outboard-powered boats were up less than a percent in February, which Kloppe attributed to Florida being down, and the segment was up 2.9 percent year-to-date.

“When you have Florida down, you’re going to have some downward trends because it’s such a big state” in terms of sales, Kloppe said. “And even with Florida down, that segment was still positive.

“We don’t get too hyped off February data anyway,” Kloppe said. “And the weather has not been awesome for people buying boats, pretty much throughout the country.”

Related

1_LIMESTONE

Limestone Secures Financing for Expansion

The company said the $6 million in credit will be used to improve its Tennessee manufacturing facility and buy new equipment.

1_MCKENZIE

Mastry Marine Names Repower Center

St. Augustine, Fla.-based McKenzie Marine is the engine distributor’s latest designated Suzuki Repower Center.

1_VANDERBILT

Vanderbilt Ships First Pontoon

The company said the 700T Series was the first model shipped from its new Fort Wayne, Ind., factory and was delivered to The Marina in Angola, Ind.

1_CHIPS.ACT

NMMA Celebrates CHIPS Act

The legislation aims to return semiconductor manufacturing to the U.S. and allows businesses to deduct R&D costs in the same year they are incurred.

1_COX

Cox Marine Hires Sales and Support Staff

The diesel outboard builder this week brought aboard a new regional sales director, regional sales manager and an aftersales manager.

1_DEALEROUTLOOK

Boating Interests Lose Wind Farm Battle

The Ohio Supreme Court has ruled that a proposed wind farm off the Cleveland, Oh., waterfront meets planning requirements.

1_INFLATION.JULY

July Inflation Data Lags June

Consumer Price Index results may indicate that inflation has peaked, and Producer Price Index data was below market expectations.

1_YAMAHA

Yamaha Posts Higher Sales, Profit

The company’s first half 2022 net sales increased to $1.93 billion, and segment income rose to $330 million.