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Sunseeker names new CEO

Sunseeker International named Phil Popham as its new chief executive officer and he will join the company on Jan. 1.


Popham comes to Sunseeker from Jaguar Land Rover, where he most recently was group marketing director. He has also been group sales director, managing director of Land Rover and has worked in North America and South Africa during a 25-year career at the company.

“Phil’s expertise and wide-ranging experience in iconic brands, manufacturing and international markets made him the perfect choice to continue developing world-class, innovative and dynamic yachts,” Sunseeker founder and acting president Robert Braithwaite said in a statement.

“We are very pleased to welcome him to the team as we develop the next generation of models and continue to strengthen the iconic Sunseeker brand around the world.”


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