SureShade, the U.S. designer and manufacturer of retractable sunshade systems for the marine industry, in collaboration with its new European representative IMDS, partnered with Italian marine distributor Indemar to offer American-made SureShade sunshade systems to boatbuilders and dealers in Italy.
SureShade said the ongoing relationship with Indemar will help expand the sunshade systems manufacturer’s global presence in Europe, building both the Italian OEM base and aftermarket installation opportunities for SureShade.
SureShade said the new relationship with Indemar and IMDS has already resulted in the selection of SureShade’s ATF Automated Shade by Absolute Yachts as a factory option on the Navetta 58. The telescoping SureShade system will be installed on the top bridge deck of the Navetta 58 and replace a previously used European-made component.
As SureShade’s new Italian distributor, Indemar will promote and sell SureShade’s entire retractable product line of automated and manual sunshade systems.
SureShade said its new relationship with Indemar marks another step in the company’s broader overall global expansion strategy, building on its portfolio of more than 50 U.S.-based boatbuilders equipping boats with SureShade as a factory-installed option.
The company is exhibiting at the METS Trade Show in Amsterdam this week as part of its global expansion effort.