SureShade signed on as a member of the National Safe Boating Council as the first company to join with the dedication of raising awareness about sun safety.
With the average boater spending 5.7 hours on the water per outing, as reported in a 2012 Coast Guard survey, ensuring sun safety is vital to the health of boaters, the company said.
According to The Skin Cancer Foundation, seeking shade is one important way to protect against sunburn that can lead to skin cancer, in addition to the use of sunscreen and protective clothing. Sun protection is particularly important around water and boats that can reflect the sun and intensify the effects of UV rays.
By providing boat manufacturers and boat owners with the ability to add shade where it once was not possible, combined with the use of UPF 50-plus Sunbrella fabrics, the SureShade sunshade system can provide sun protection.
“As strong supporters of sun safety on boats, we are proud to join National Safe Boating Council to help bring awareness to this important aspect of boat safety,” SureShade business leader and co-founder Dana Russikoff said in a statement. “The growing demand for our shades is a testament to the changing views of sun safety in boating as the industry and boaters recognize how improved sun protection is critical to their safety and enjoyment on the water.”