SureShade, the designer and manufacturer of patented retractable sunshade systems for boats, has launched a quarterly e-newsletter for OEM and dealers to provide resources, ideas and an ongoing communication channel to optimize co-marketing opportunities for boats equipped with SureShade products.
“We’ve always believed that co-marketing with OEMs and dealers by generously promoting SureShade-equipped boat models is a win-win,” said Diane Seltzer, marketing director of SureShade, in a statement. “As more OEMs join our client portfolio and expand their list of boats offering SureShade, our new quarterly marketing update will help strengthen client relationships with marketing teams so that we can further our co-marketing efforts in a mutually beneficial way.”
SureShade said it has believed in co-marketing from the company’s inception and has focused on a shared goal of promoting the overall boating experience. The company has a large online photo gallery, plus an active social medial presence. Co-marketing efforts can also include print and online advertising.
The first edition of the e-newsletter included SureShade’s new style guide ideas for leveraging photo and video shoots and a co-marketing spotlight on Nor-Tech Hi-Performance boats. OEM and dealer representatives can subscribe to the newsletter at http://www.sureshade.com/contact-us/