SureShade launches sun-protection campaign

SureShade is leading a new Sun Safe Boating industry collaboration launching this week.

SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry, is leading a new Sun Safe Boating industry collaboration launching this week, coinciding with National Sun Safety Week and National Fishing and Boating Week.

The goal of Sun Safe Boating is to improve public awareness and reinforce the message that improved sun protection is critical to safety on the water.

With the support of industry and association partners, the ongoing campaign will promote sun safety and teach boaters how to be more sun-safe.

At the heart of the campaign is a new site designed to share information and resources for sun safety at In addition to sun facts and safety tips, a “Tools to Use” page provides videos and photos with suggested captions for social media posts.

Founding partners of Sun Safe Boating include SureShade; National Safe Boating Council; Sunbrella; Sun Safety Awareness Alliance; Waxhead Sun Defense; and Mike Schmidt’s Winner’s Circle Charities.

As the presenting partner for the initiative, SureShade has advocated for sun safety in boating since the invention of its marine sunshade systems in 2009.

The Sun Safe Boating initiative helps take the commitment to sun safety a step further by building on the 2015 announcement of joining forces with Major League Baseball Hall of Famer Mike Schmidt (a boater and sun safety advocate) to promote sun safety in boating.


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