SureShade reports sales gains in 2014


SureShade said sales of its marine shade systems more than doubled in the first half of the year.

The Philadelphia-based designer and manufacturer of retractable sunshade systems said unit sales were up 108 percent, compared with the same period last year, putting 2014 on track to be the fifth consecutive year that sales have at least doubled since the company’s commercial launch in 2009.

SureShade said its sustained growth has been fueled by the rapid adoption of builders and private boat owners of the company’s innovative retractable sunshade systems as a must-have marine accessory. New-boat models debuting with the shade are driving steady demand for aftermarket sales, as well as the growth of more OEM clients, SureShade said.

SureShade also said 15 new OEMs have added its shade systems to new-boat models as a factory-installed option or standard feature since the start of the year. The new OEMs include six international boatbuilders as SureShade capitalizes on recent patent approvals in Europe and China to further expand its global presence.

“We are thrilled that our market growth as a marine accessory is further evidenced by the overall uptick in the boating industry,” SureShade co-founder and business leader Dana Russikoff said in a statement. “Builders and dealers are telling us that boat models with our shade are selling at a faster pace than others in the same segment, and we’ve even seen dealers retrofit shades on floor models in order to help sell a boat.”

SureShade said sales this year have been boosted by popular boat model launches such as Sea Ray’s 350 SLX and L650 Fly, as well as SureShade’s growth in the high-volume category of boats under 40 feet with recent model launches from builders such as Boston Whaler, Grady-White, Cruisers Yachts and Formula Boats.