Updated:
Original:

Survey shows boaters are active, thrifty

The Recreational Boating & Fishing Foundation recently revealed new research that will help the boating industry better understand consumer attitudes toward boat purchases.

RBFF's Quantitative Study of Consumer Attitudes shows the boating lifestyle is robust, but buying habits have shifted.

"People are going to continue to buy boats, but more cautiously, without applying for as much financing," RBFF president and CEO Frank Peterson said in a statement. "We hope our boating stakeholders will use this research to help develop their marketing strategies for the coming year."

Among the findings:

  • Despite the economic downturn, nearly half of all consumers say they are still in the market for a boat in the next three years.
  • Consumers as a whole are not moving away from boating, but are more likely to try to find ways to make boating less costly. For example, they plan to do more repairs themselves or spend less on accessories for their boat.
  • Three in 10 consumers are considering purchasing a used boat.
  • The main reason that current boat owners are not in the market for a boat (new or used) is that 66 percent are satisfied with their current boat.

RBFF and BrandSpark International did the study in June. It provides detailed information about 1,885 boat owners and 977 non-boat owners ages 18 to 69.

Related

CSP Joins ‘Thirty by Thirty’ Coalition

The Center for Sportfishing Policy and 54 coalition members submitted recommendations for the Biden Administration’s America the Beautiful initiative.

Entries Open for Neptune Awards

The Marine Marketers of America is accepting submissions for its annual contest in 23 categories through Dec. 6.

CSP Joins ‘Thirty by Thirty’ Coalition

The Center for Sportfishing Policy and 54 coalition members submitted recommendations for the Biden Administration’s America the Beautiful initiative.

Take Action Now

We must take action to push Congress to reauthorize the Sport Fish Restoration and Boating Trust Fund. Here’s how you can help.

Southern Marinas Acquires Missouri Facility

Millstone Resort and Marina on Lake of the Ozarks is the fifth addition this year to the company’s portfolio.

Forbes Names Brunswick a World’s Best Employer

Brunswick ranked in the top 15 percent overall and in the top 10 for companies in the engineering and manufacturing category.

Fountaine Pajot Names Dealer

Atlantic Cruising Yachts Texas is the French builder’s exclusive representative for the Gulf Coast.

KingFisher Boats, Barnacle Form Partnership

The boatbuilder will offer Barnacle’s BRNKL remote monitoring system on several model year 2022 boats.