Maryline O’Shea has been named Sweden-based Navigare Yachting’s marketing manager for the U.S. as the company seeks to expand its charter and ownership programs in North America.

O’Shea, who recently worked as marketing director for Beneteau America, will lead Navigare’s North America promotion through marketing, communication and events.

“We’re very excited to see Maryline join our team,” said Navigare CEO Jesper Rönngard in a statement. “Prior to Navigare Yachting, Maryline was Marketing Director for Beneteau America and held various roles within the Groupe Beneteau. So she is uniquely positioned to support our existing sales team in North America, and help us develop a network of dealer-partners. Besides, she is truly passionate about delivering the best customer experience.”

“Navigare’s mission is to serve their clients with passion in heart, professionalism in operations, and unforgettable sailing experience in mind”, said Maryline O’Shea. “I cannot think of a better way to serve the sailing community, and I am anxious to welcome new partners and clients into the Navigare family.”