T-H Marine Supplies said Derek Trovillion joined the company as director of digital marketing.
Trovillion will lead strategy and management of the Alabama-based company's digital presence, including the company's websites, advertising, online promotions, content management and social media.
“We've had several years to get to know Derek in his role as a digital marketing consultant, so we are thrilled to have him working on our team full time,” T-H Marine president and CEO Jeff Huntley said in a statement.
“We will certainly be putting his communications and marketing experience to work as we head into ICAST 2017 in Orlando and as we make big plans for growing our presence in the fishing and boating industry."
Before joining T-H Marine, Trovillion worked in various capacities, building his writing, marketing and project management expertise. The company said he built a firm foundation in traditional communications, including journalism, copy editing and event outreach, but he prides himself as an early adopter of digital platforms.
“With Derek driving our digital presence, I am excited about how we can strengthen our connections with existing customers online and how we can reach new customers, too," Huntley added. "We know it is essential to have a strong digital presence for the growing list of products we are excited to promote.”